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A Letter from Chef Philippe After almost two years of research and development focused on the Asian carp invasion solution, we proudly have identified and engineered the necessary food technology to process Asian carp into boneless, pre-cooked, microwaveable, healthy, U.S. wild-caught, affordable, value-added Silverfin fillets. Our packaging concepts are consumer friendly and easy to identify as a premiere U.S. fish product under the Silverfin Craze brand name. To be able to successfully remove Asian carp, we must create a strong incentive to put present and future fishermen to work. This incentive will be easily achieved by marketing our value-added fish products in national and international food market places. Furthermore, our formula will sustain itself and generate multiple tax revenues to Local, State and Federal governments. Our clear and simple solution includes processing up to 80,000 pounds of raw fish per day. This will boost fresh water fisheries and local economies by creating permanent and part time jobs. It will also help control the Asian carp population, and prevent a total take-over by these invasive species which would displace our native fish. Our processing concept will be able to handle other invasive fish species such as Black carp and Snakehead . Removing so many of these large jumping fish from American waters on a daily basis will also reduce the danger of someone being seriously injured, or even killed, by these fish when they leap from the water. When we met with Mr. John Goss, President Obama's appointed Asian carp director, he explained that the federal mandate and funding for his office (approximately $250 million) is strictly for the sake of the Great Lakes fisheries. We also spoke with Mr. Duane Chapman, the leading Asian carp biologist, who confirmed that the Asian carp can and will adapt to the brackish waters found in Louisiana and other Southern states along the Gulf Coast. Experts along the Gulf Coast are anticipating a probable disaster for our fisheries as the Asian carp continue to move South and East via the Gulf Intracoastal Waterway. As a professional food consultant, I would like to point out that our seafood trade deficit is second only to petroleum, that the fish imported into the USA is very unsafe to domestic consumers, and that we are facing an international crisis as evidenced by our difficulty to meet the huge demand for fish around the world. We should strive to prevent scientists from wasting this incredible fish resource by trying to eradicate it without putting it to a use that is creative, innovative, and puts Americans to work while resolving the Asian carp threat. Thank you for your support. Sincerely, Chef Philippe Parola
The Fish Story How one single recipe almost caused the extinction of a fish species . . . Prior to the early 1980's, Louisiana Redfish was not an especially popular fish. But after famed New Orleans Chef Paul Prudhomme developed a recipe for "blackened redfish", the dish's enormous popularity ended up causing redfish to be fished almost to extinction. With this precedent in mind, Chef Philippe Parola and his group plan to re-brand Asian carp as SILVERFIN and popularize the brand with value added, boneless, pre-cooked and flavored Silverfin fish fillets for domestic and international markets. Chef Philippe Parola says: What is Silverfin Craze? Silverfin Craze is an upcoming Asian silver carp product fron Silverfin Promotion, LLC. Using an innovative processing technique to remove the nuisance bones from the carp, we will be offering four amazing U.S. wild caught, microwavable, frozen fish products that are tasty and healthy. Our Mission To Reduce and Control the two species of Asian carp (Bighead and Silver carp) which are putting our inland waterways out of environmental balance. Our solution is to create a domestic and international market for the fish as a low-cost, boneless, healthy, value-added, pre-cooked and flavored fish product acceptable to consumers. We have held numerous tastings of the prepared fish in many venues in different states, all with overwhelming positive feedback. 85% of fish consumed in the United States is imported. Only 2% of it is ever inspected - out of these 2% much of it is deemed unsafe by FDA inspectors . When given a choice, American consumers will choose a clean, domestic, wild-caught fish over dirty, imported fish. Educating the public on these concerns is a necessary step to successfully market our brand. To provide a solution that can successfully remove the fish, on a daily consistent basis, not only in the Great Lakes region, but nationwide. Our research indicates some of the fish have already made it into the Great Lakes creating a real concern for the fisheries industry which is leading to litigation between State and Federal governments. Chef Philippe Parola and group's SILVERFIN promotion will not only be successful in controlling the population of this species, but would also create jobs and boost local economies as well as revitalizing the local commercial fishing industry. To educate the public with mass media supporting our "SILVERFIN CRAZE". At first, we must immediately conduct cooking and tasting seminars to show the local population in the most affected areas, especially surrounding the Great Lakes, that Asian carp is not a "trash fish" but is simply a fish delicacy. This marketing campaign will initiate a positive image for the Silverfin brand which will further simplify and help our marketing strategy in developing our national and international markets for fish consumers. To remove Asian carp from the Federal Aquatic Nuisance Species (ANS) List. Asian carp is a nuisance because there is not a real, substantial domestic market for the fish that can subsidize all costs, including giving great incentive to our fishermen. Re-branding Asian carp as "SILVERFIN" and creating the next "Fish Craze" will create a demand for the fish. With a sustainable market, a new generation of fishermen will be created. Silverfin Promotion, LLC wants to feed as many families as possible. By enacting fishing regulations, such as limiting the size of commercial fishing boats, nets and motors, we will reduce barriers to market entry and create an even playing field so more families can participate. We calculate that an average fisherman can catch approximately 5,000 pounds of Asian carp per day which has an estimated value of $900 per day. To develop an independent local fishing fleet is a simple task accomplished by advertising the business opportunity in local media and conducting town hall style meetings. This business model supports the traditional mid-western family values of hard work and free enterprise. Once we prove that the fish is safe and good to eat, tastes great and is healthy (high in Omega 3 and protein) and that there is a market for it. it is no longer a nuisance, and will be removed from the list. This could be an "end run" around the whole issue. Asian Carp is an "Excellent Food Source" Chef Philippe Parola recently spent some time with Nutrition Consultant, Dr. Roy Brabham. Here is what Dr. Brabham had to say about Asian carp as a food source: "I consider Asian Carp to be an excellent food source for a number of reasons. Like all fish, it delivers a lot of protein and healthy fats. Unlike ocean fish, sustainability is not an issue with Asian Carp. It is overrunning the central American waterways, making it a nuisance and crowding out other species. It feeds on plankton, which is at the bottom of the food chain. This means that progressive food chain concentration of harmful chemicals, such as dioxin and PCB's, and heavy metals, such as mercury, does not occur in Asian Carp like it does in carnivorous/omnivorous fish. Some would argue that farm raised fish like catfish and tilapia avoid the food chain accumulation of toxic substances but this is not necessarily the case, as such farmed fish are typically fed fish-meal derived from fish that are subject to these kinds of contamination. Many farmed fish are also given grain-based feeds. This reduces the levels of omega-3 fats and increases the amounts of omega-6 fats in their flesh. Since a proper balance of omega-3's to omega-6's is required for proper regulation of inflammation processes and thus good health, the imbalances in grain-fed farmed fish are counterproductive, particularly since most people already have too little omega-3 and too much omega-6 intake. Another problem with farmed fish lies in the fact that large numbers of these fish are crammed into ponds or pens. This is similar to the concentrated animal-feeding operations such as those used for chickens. These conditions promote growth of pathogens like bacteria, yeasts, and parasites, and significant amounts of antibiotics and pesticides are needed to avoid infection issues. Antibiotics accumulate in the fish flesh and are passed on to consumers of the fish. This can result in issues such as emergence of antibiotic-resistant organisms and disruption of normal bacterial balance in the digestive tracts of consumers. The crowded conditions can also create problems with accumulation of excrement and even dead fish material. This is reduced by filtering and recirculating the water (assuming these are done), but some contamination from these sources will remain." Visit SilverfinCraze.com to Learn More!
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